Mission

The Italian Parmalat Group has been activating in the food industry since 1961, having a multinational strategy dedicated to consumers around the world, by helping them to permanently improve their well-being.

The main objective of the Group is to create value for its shareholders, by respecting the ethical principles of business conduct. This objective is also found in the social function of the group by encouraging the professional development of its employees and partners, by serving the communities in which they operate by contributing to their economic and social progress.

We wish Parmalat to become one of the world’s leading players in high-value, functional nutritional products for consumers by delivering beneficial nutrients. Parmalat also aims to become a leader in the production and marketing of certain product categories in countries with a high growth potential for the Group.

Both milk and milk-derived products and fruit-based beverages are foods that play an essential role in the daily diet of any person. These products will become the key assortments for the Group.

Values

Parmalat Group is built on the highest standards of corporate governance and social responsibility, guided by sound principles, such as business ethics, honesty and reliability, all in accordance with the specific legislation required by the industry.

Values:

1. Ambition
   We propose for ourselves: consistent performance, continuous improvement and development.
2. Commitment
   We look for: entrepreneurship, tenacity, responsibility, loyalty.
3. Simplicity
   We refer to: accessibility, transparency, pragmatism.

Did you know

• The Parmalat products are consumed by 17.000.000 italian families and over 200.000.000 other families woldwide?
• Milk is not only rich in calcium, but, due to the combination of lactose and proteins, it’s the food that helps the most for Calcium to be absorbed by the organism?
• Every year the world consumes 1.5 billion cups of juice belonging to Parmalat brands?
• Citrus juices contain 73% vitamin C, essential for the production of antioxidants?
• Apricot juice contains almost 20% of the Beta Caroten daily necessary, wich is also a valuable antioxidant?
• When you drink orange juice you decrease the risk of kidney stones formation?
• Melon juice helps the thyroid and other glands as well?
• Watermelon juice cleanses and detoxifies the organism, helping the elimination of toxines from the liver?
• Fruits stimulate memory?
• Fruit consumption helps the brain process the information faster and easier?
• The effect of fruits cand be observed after 30 days?