Parmalat briefly

Parmalat Spa is a company listed on the Italian Stock Exchange and belongs to Lactalis Group, which is a global competitor in the production and distribution of food dedicated to a healthy nutritional life, by maintaining the consumers daily well-being: milk, dairy products (yoghurts, cream, sauces and cheese desserts) and fruit drinks, products that generated a revenue of about 5.6 billion euros in 2014.

The Lactalis Group is present in 33 countries in Europe, North America and South America, Africa and Australia, having 73 factories and employing over 16,000 people.

Parmalat comes with a strong tradition of innovation, developing products with high nutritional value, purposed to improve the diet and nutrition of its consumers.

The international brands of the Group are: Parmalat for milk and dairy products and Santal for fruit drinks. Zymil, Vaalia and Omega 3 are international brands dedicated to functional products. Among other local brands that play a key role in the markets where they are marketed, the most important are: Beatrice, Lactantia, Black Diamond and Astro in Canada; Pauls, Ice Break, Oak and Breaka in Australia; Centrale del Latte di Roma, Chef, Berna, Sole, Puro Blu and Carnini in Italy; Sorrento and Precious in the United States of America; Fear and La Campina in Venezuela; Bonnita, Everfresh, Simonsberg, Melrose, Steri Stumpie and Purejoy in South Africa; Slache in Colombia; Galbani and Président are exclusive license marks for the GAL Group in America.

Parmalat throughout the world

Parmalat în România

Parmalat introduced for the first time the natural fruit juices Santal on Romania’s market in 1991.

In Romania, Parmalat was established in 1996, and for a period of 4 years, the production of juices was done through a local producer, under an association agreement which was concluded.

In 2000, Parmalat Romania started to produce Santal juices in its own factory, diversifying its range of products.

Parmalat produces natural fruit juices in Romania without having a specialized division for dairy products.

At the end of 2015, the company held market leadership in the two major categories of the non-carbonated juice market: 100% fruit juices with a market share of 15% and nectars, with a market share of 19.6%.

The raw material needed to produce natural fruit juices comes from import, while products are commercialized 98% on the domestic market.

The countries in which Parmalat Romania is exporting fruit juices are: Bulgaria, Kosovo, England and Cyprus.